The Arthur Price Factory Shop in Lichfield has re-opened after closing back in March due to the lockdown. The UK’s biggest cutlery shop will initially be open three days a week – Monday, Tuesday and Thursday 9am-3pm, but customers can email staff at any time.
The shop, based on Britannia Way, Lichfield, has implemented strict safety and welfare guidelines for both staff and customers. There is a one-way route, social distancer markers throughout, a sanitiser station, screened till point and staff can only take card payments.
To celebrate the re-opening, there are lots of special offers which will change week-by-week. To start there are ex-display silver plate cutlery cabinets with up to 75% from £199. Six and eight-person box sets at half-price, also some of the Monsoon range at 50% off. There is also a silverware clearance zone – three price ranges of £10, £20 and £30 – anything from napkin rings to candelabras and dishes and trays, all silver plated.
Simon Price, CEO of Arthur Price said: “I am quite emotional about the shop re-opening. Taking the dust sheets off the displays and cleaning everything with the team was both enjoyable and therapeutic. As a family business, Arthur Price has been part of my life since I can remember and simply turning the lights on in the shop was a great feeling.
“Bev, the factory shop manager has been great, making sure we are ready to safely welcome customers both old and new. We opened last week, a soft re-launch, to make sure everything that was needed was in place so we could all be safe, and sales exceeded my expectations.
“It will be interesting to see what happens with the shop. Our website has seen sales increase by 138% since this time last year. Throughout these terrible times, I think people have been enjoying mealtimes together and even as the lockdown measures ease, there will be more home entertaining in our social bubbles. Based upon the factory shop sales last week, without announcing we were open, I am encouraged.
“Finally, I put a call out to everyone, where you can please shop locally, shop independent. We are seeing many local independent businesses coming out of hibernation, now is the time to support them. Also, we have seen some amazing local, independent shops who have served people during lockdown. Now is not the time to leave them.”
Arthur Price invites customers to browse in the shop or they can call or email their orders. There is lots of free parking immediately outside and all purchases can be placed straight into people’s cars.
The Arthur Price Factory Shop has offers of up to 70% off all cutlery and silverware and has a wide selection of other branded gifts for sale.